Most websites are brochures. Brand Site is wired into your CRM, selling while your crews work: lead forms land as scored leads, property attached.
Three patterns repeat across every landscape company we talk to, and all three end the same way: a site that costs money, never updates, and doesn't represent the actual work the crews are doing.
Some agency built it three years ago. The "About" page still mentions a crew member who's been gone since spring. The photos are from a portfolio shoot, not the work you did last week. The invoice keeps showing up.
A Facebook page, a Google business listing, and that's it. Customers searching for a landscaper in your area can't find you, and the ones who can have nothing to look at when they do.
Crews already upload before-and-after photos. The office already records customer reviews. None of that ever makes it to the site, because the site is in a different tool, run by a different person, on a different schedule.
Most landscape companies pay for a website, a form-to-CRM bridge, an SEO retainer, and the bookkeeper's time reconciling lead sources. Brand Site replaces all of it, included on every plan.
$453/mo × 12 = $5,436/yr of a typical stack you can stop paying for. Same outputs. One bill.
A fictional operator (Worthington Lawn & Snow) on a sample subdomain. Annotated so you can see where the wiring shows up. We'll swap in real customer sites as they come online.
Family-run since 2008. 8 crews. Licensed applicator #OH-22481. We service 940+ properties from Maple Grove to High Banks.
Address-first, three fields, 90 seconds on a phone. The prospect gets a preliminary estimate on the spot, not a callback promise.
Pulled live from the field-crew app. Before/after photos from real jobs, geo-anchored. No upload step.
Built from your real ZIP/zone data. Add a new ZIP in the office → the public site updates the same day. Local SEO wins.
Auto-synced from Google, Yelp, and Angi connectors. No manual copy-paste. Trust signal builds itself.
Every other website builder ships an empty CMS you fill in by hand. Brand Site reads from the same data your business already runs on, so your public site stays fresh by default, and lead forms land in your sales pipeline before the page reloads.
Form submissions land in your CRM with the property pre-attached, the moment they're submitted.
Crew before/after photos auto-flow to your site's public gallery. Geo-anchored, no upload step.
Add a ZIP in the office → the public site updates the same day. Local SEO wins itself.
Prospects see a preliminary AI-generated estimate inline, priced against your service catalog. Sales calls start half-closed.
Reviews auto-sync from Google, Yelp, and Angi connectors. No manual copy-paste.
The arrows run both ways. Change a zone, approve a photo, or gate a review in the office and the public site updates the same day; what a prospect submits flows straight back into your pipeline. No sync step, no export, nothing to remember to update.
Other website builders ship a contact form. Brand Site ships a form that creates a scored CRM lead, attaches the property address, generates a preliminary estimate, and pings the right salesperson, all before the prospect closes the tab.
Address-first input. Three fields. Mobile-friendly. The prospect taps "See a preliminary estimate" and submits.
Property auto-attached from the address. Satellite view pulled. AI scores the lead and spins up a preliminary estimate against your service catalog. Lands in your CRM the same second.
Routed by service type, territory, or capacity, your call. The prospect sees their preliminary estimate inline. Your team picks up the phone with the work already half-done.
Your site catches the lead. Your dashboard nurtures it. Open Marketing → Campaigns, pick an audience, pick a template, send. The CRM your crews already run on is the mailing list. No exports, no Mailchimp, no double-entry.
Eight presets, landscape-tuned. Pulls live from your CRM; recipient count updates as you click.
Four starters ship with the dashboard, or save your own. Form fields fill the blanks. Zero HTML.
Campaigns are the loudest channel, but the office runs four more, all in the same Marketing dashboard, all on every plan.
Send tracked post-job review requests. The office curates which ones go public.
Per-customer tracked link. Their friend submits an estimate → the lead carries the referrer ID.
Other lead sources, like ad platforms, lead services, and partner forms, can feed leads straight in through a secure connection. No Zapier seat required.
Connect your GBP listing so the same data feeding Brand Site can push to Google in one direction.
One screen in your RootControl dashboard, under Marketing → Website. Everything else fills in from data you've already captured.
One screen, no separate logins. Confirm the basics: business name, phone, service area, services list. Most of these are already pulled in from your existing RootControl setup.
Job photos your crews uploaded and reviews your office captured are already there. Toggle on the ones you want public. Nothing appears on the site until you approve it.
Drop in your logo. Choose primary and secondary colors. Decide which services to feature on the homepage. The site renders against your brand in real time.
Hit Publish and the site is live on yourcompany.site.rootcontrol.io in seconds. Bring your own domain at no charge: point the DNS at our network and we handle the SSL. Updates push live with one click after that.
This is the part that surprises most shops. It's not a Professional-and-up feature, it's not a $30-a-month upsell, and the custom domain isn't extra. Same site features, same domain support, every tier.
Free marketing website + custom domain on every plan. No tier gating, no per-domain fee.
$30–$200/month add-on, premium-tier-only, or a separate vendor entirely. Custom domain often extra.
Six pieces, one workflow. Each one designed around the data your crews and office are already capturing in RootControl.
Job photos, customer reviews, services, service area, and contact info pulled from your existing RootControl data, no second data-entry pass.
Make it look like your company, not a templated SaaS site. Logo, colors, and services-to-feature, all editable from one screen.
Bring your own domain at no extra cost. We handle the SSL certificate, the routing, and the renewal. Or use the subdomain we give you.
yourcompany.site.rootcontrol.io subdomain if you don't have oneA real contact form that routes straight to your RootControl inbox. No separate email chain, no missed leads sitting in someone's spam folder.
The technical SEO basics that local-search ranking actually depends on, built in, not a checklist you have to work through.
Edit, preview, publish. The site updates in seconds. No deploy queue, no "wait for the agency to push it live."
"Does my website rank" is half "does AI search cite it" now. Brand Site ships the technical SEO that local-search ranking depends on, plus the structured data AI search engines need to confidently cite you.
Baked in to every page. Google parses your services, hours, and service area without you touching a meta tag.
Hours, services, and service area kept in sync with your Google Business listing, no double data entry.
Each ZIP and zone you service shows up as structured data, so local searches surface you for the towns you actually cover.
FAQs ship with the markup ChatGPT, Perplexity, and Google AI Mode look for. When a prospect asks an AI "who plows in Dublin OH?" your site is citable.
You don't lose your domain, your search rank, or the year of work that already went in. Migration is concierge-level on every plan.
Every page on your old site maps to its new equivalent, built to preserve your search rankings and the traffic that comes with them.
Point your DNS at our network. We handle the SSL certificate. Your customers see no change in URL.
We'd rather be honest about scope than oversell. Here's what's in the box and what isn't.
If you need a marketing site for the things a landscape company actually sells (services, photos, reviews, contact) this is built for you. If you need a custom CMS-driven content site, you'll want a tool built for that.
yourcompany.site.rootcontrol.io subdomain you can publish to immediately.30-minute walkthrough. We'll spin up a sample site against your brand, point it at a test domain, and show you what your published version would look like.
Prefer to explore on your own? Start your 15-day free trial, no charge today.