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Brand Site

Brand Site · Custom domain & SSL included

A website that closes leads for you. Because it knows your business.

Most websites are brochures. Brand Site is a CRM-wired surface — lead forms land as scored CRM leads with the property pre-attached, gallery photos auto-pull from your crews, service-area pages build from your zones. The only website your operating system will keep current.

Book a Demo See Pricing

Included on every plan Forms → scored CRM leads Gallery from your field crews Service-area from your zones Custom domain + SSL free AI-search ready (2026)

Why this is in the product

The marketing-site math doesn't work for most shops.

Three patterns repeat across every landscape company we talk to — and all three end the same way: a site that costs money, never updates, and doesn't represent the actual work the crews are doing.

$50–$200 a month for a site you barely update

Some agency built it three years ago. The "About" page still mentions a crew member who's been gone since spring. The photos are from a portfolio shoot, not the work you did last week. The invoice keeps showing up.

No web presence at all

A Facebook page, a Google business listing, and that's it. Customers searching for a landscaper in your area can't find you, and the ones who can have nothing to look at when they do.

Your best marketing assets live somewhere else

Crews already upload before-and-after photos. The office already records customer reviews. None of that ever makes it to the site — because the site is in a different tool, run by a different person, on a different schedule.

The math nobody adds up

Replaces the stack you're already paying for.

Most landscape companies pay for a website, a form-to-CRM bridge, an SEO retainer, and the bookkeeper's time reconciling lead sources. Brand Site replaces all of it — included on every plan.

What you pay today

Wix or Squarespace site$23/mo
Vertical builder (LawnSite Pro)$129/mo
Zapier (form → CRM)$30/mo
SEO retainer$400/mo
Bookkeeper time reconciling leadsvariable

Total$582+/mo

What you pay with RootControl

Brand Site — full marketing siteincluded
Lead form → scored CRM leadincluded
Custom domain + SSLincluded
Local-SEO + schema.org markupincluded
Lead-source attribution baked inincluded

Total$0/mo extra

$582/mo × 12 = $6,984/yr in stack you can stop paying for. Same outputs. One bill.

What you'll ship · sample brand site

See a sample brand site, built from RootControl data.

A fictional operator (Worthington Lawn & Snow) on a sample subdomain. Annotated so you can see where the wiring shows up. We'll swap in real customer sites as they come online.

https://sample.rootcontrol.io/worthington-lawn · sample brand site · not a real business

SAMPLE · FICTIONAL

Worthington Lawn & Snow

ServicesService AreaGalleryAbout

Get a real estimate

Lawn care, snow removal, and design-build in Worthington, Dublin & Powell.

Family-run since 2008. 8 crews. Licensed applicator #OH-22481. We service 940+ properties from Maple Grove to High Banks.

GET A REAL ESTIMATE · 90 SECONDS

412 Maple Lane, Worthington OH

What do you need? ▾

Email & phone

See a preliminary estimate →

Before · The Beresford property · May '26

After · 2 weeks later

Snow Ops · Mar '26

4.9 ★ · 287 reviewsGoogle · Yelp · Angi (live-synced)

Licensed · InsuredOH applicator #OH-22481

Service areaWorthington · Dublin · Powell · 18 ZIP codes

→ The lead form

Auto-creates a CRM lead with property pre-attached and a preliminary estimate spun up by AI before the prospect closes the tab.

→ The gallery

Pulled live from the field-crew app. Before/after photos from real jobs, geo-anchored. No upload step.

→ Service-area page

Built from your real ZIP/zone data. Add a new ZIP in the office → the public site updates the same day. Local SEO wins.

→ Review strip

Auto-synced from Google, Yelp, and Angi connectors. No manual copy-paste. Trust signal builds itself.

How it works underneath

One database, two faces.

Every other website builder ships an empty CMS you fill in by hand. Brand Site reads from the same data your business already runs on — so your public site stays fresh by default, and lead forms land in your sales pipeline before the page reloads.

Every other website builder ships an empty CMS you fill in by hand. Brand Site is the only public-facing surface that reads from your actual operating data — so it's fresh by default, and the prospect's lead form lands in your sales pipeline before the page reloads.

The killer flow

From form submission to scored lead, in seconds.

Other website builders ship a contact form. Brand Site ships a form that creates a scored CRM lead, attaches the property address, generates a preliminary estimate, and pings the right salesperson — all before the prospect closes the tab.

Prospect fills the form on your site

Address-first input. Three fields. Mobile-friendly. The prospect taps "See a preliminary estimate" and submits.

PUBLIC SITE

RootControl creates a scored CRM lead

Property auto-attached from the address. Satellite view pulled. AI scores the lead and spins up a preliminary estimate against your service catalog. Lands in your CRM the same second.

CRM · INSTANT

The right salesperson gets pinged

Routed by service type, territory, or capacity — your call. The prospect sees their preliminary estimate inline. Your team picks up the phone with the work already half-done.

SALES · ROUTED

How it works

From dashboard to live site, in four steps

One screen in your RootControl dashboard at /marketing/website. Everything else fills in from data you've already captured.

Open Marketing → Website in your dashboard

One screen, no separate logins. Confirm the basics: business name, phone, service area, services list. Most of these are already pulled in from your existing RootControl setup.

Pick what to feature — photos, reviews, services

Job photos your crews uploaded and reviews your office captured are already there. Toggle on the ones you want public. Nothing appears on the site until you approve it.

Brand it — logo, colors, services list

Drop in your logo. Choose primary and secondary colors. Decide which services to feature on the homepage. The site renders against your brand in real time.

Publish — to your subdomain or your own domain

Hit Publish and the site is live on yourcompany.app.rootcontrol.io in seconds. Bring your own domain at no charge — point the DNS at our network and we handle the SSL. Updates push live with one click after that.

The pricing angle

Included on every plan. No upgrade. No add-on.

This is the part that surprises most shops. It's not a Professional-and-up feature, it's not a $30-a-month upsell, and the custom domain isn't extra. Same site features, same domain support, every tier.

Starter

Full marketing site
+ custom domain

Professional

Full marketing site
+ custom domain

Enterprise

Full marketing site
+ custom domain

RootControl

Free marketing website + custom domain on every plan. No tier gating, no per-domain fee.

Typical competitors

$30–$200/month add-on, premium-tier-only, or a separate vendor entirely. Custom domain often extra.

What ships with the site

Built for landscape companies, not generic small business

Six pieces, one workflow. Each one designed around the data your crews and office are already capturing in RootControl.

Auto-Fill From Your Data

Job photos, customer reviews, services, service area, and contact info pulled from your existing RootControl data — no second data-entry pass.

Crew job photos surface in a gallery you curate
Customer reviews appear with your approval gate
Services list and service area stay in sync as you edit them
Business hours, phone, address pulled from your profile

Brand Customization

Make it look like your company, not a templated SaaS site. Logo, colors, and services-to-feature — all editable from one screen.

Drop in your logo (used across header, footer, favicon)
Primary + secondary brand colors applied across the site
Choose which services to feature on the homepage
Service-area display showing the cities you actually cover

Custom Domain — Free, Every Plan

Bring your own domain at no extra cost. We handle the SSL certificate, the routing, and the renewal. Or use the subdomain we give you.

Bring-your-own-domain at no charge on every tier
Free yourcompany.app.rootcontrol.io subdomain if you don't have one
SSL certificate provisioned and renewed automatically
Switch domains later without losing your published content

Built-In Contact Form

A real contact form that routes straight to your RootControl inbox — no separate email chain, no missed leads sitting in someone's spam folder.

Form submissions land in your RootControl inbox
New-lead notifications routed to the right person
Spam protection without ugly captchas
Optional fields you control (service interest, address, timing)

Local-SEO Ready

The technical SEO basics that local-search ranking actually depends on — built in, not a checklist you have to work through.

Schema.org markup for LocalBusiness and Service
Auto-generated sitemap and robots.txt
Per-page meta titles and descriptions you can override
Fast static delivery via global CDN

One-Click Publish

Edit, preview, publish. The site updates in seconds — no deploy queue, no "wait for the agency to push it live."

Live preview of every change before you publish
Publish in seconds — global CDN distribution
Roll back to a previous version with one click
No CMS to maintain, no plugins to update

Built to be found in 2026

Indexed by Google. Cited by ChatGPT.

"Does my website rank" is half "does AI search cite it" now. Brand Site ships the technical SEO that local-search ranking depends on — plus the structured data AI search engines need to confidently cite you.

schema.org / LocalBusiness markup

Baked in to every page. Google parses your services, hours, and service area without you touching a meta tag.

Google Business Profile sync

Hours, services, and service area kept in sync with your Google Business listing — no double data entry.

Service-area schema with your real zones

Each ZIP and zone you service shows up as structured data, so local searches surface you for the towns you actually cover.

AI-search-ready FAQ schema

FAQs ship with the markup ChatGPT, Perplexity, and Google AI Mode look for. When a prospect asks an AI "who plows in Dublin OH?" your site is citable.

Switching is easy

Coming from Wix, Squarespace, or your nephew?

You don't lose your domain, your search rank, or the year of work that already went in. Migration is concierge-level on every plan.

→

301 redirects preserve your SEO

Every page on your old site maps to its new equivalent. Search rank carries over. No drop in organic traffic.

→

Keep your existing domain

Point your DNS at our network. We handle the SSL certificate. Your customers see no change in URL.

→

Concierge migration in 3–5 days

We rebuild your site against your brand, port your existing photos and reviews, and have you live within a business week.

Set the expectation

What this is — and what it isn't

We'd rather be honest about scope than oversell. Here's what's in the box and what isn't.

What it is

A polished marketing site, professionally designed for landscape companies
Brandable: logo, primary + secondary colors, services list
Auto-fed from the photos and reviews you're already capturing
Custom-domain ready, free, on every plan
Local-SEO ready out of the box (schema, sitemap, fast delivery)

What it isn't

A drag-and-drop page builder — you don't lay out blocks
A full CMS for a blog, course, or e-commerce store
A Wix or Squarespace replacement for a content-heavy site
A custom design engagement — the templates ship as-is

If you need a marketing site for the things a landscape company actually sells — services, photos, reviews, contact — this is built for you. If you need a custom CMS-driven content site, you'll want a tool built for that.

Questions we hear

Brand Site FAQ

Is the marketing website really included on every plan?

Yes — Starter, Professional, and Enterprise. There's no upgrade tier, no add-on, and no per-domain fee. The same site features ship with every paid plan, including custom-domain support.

Can I bring my own domain?

Yes, at no extra charge on every plan. Point your existing domain at our network and we handle the SSL certificate and routing. If you don't have a domain yet, you get a free yourcompany.app.rootcontrol.io subdomain you can publish to immediately.

What data does the site auto-fill from RootControl?

Before-and-after job photos uploaded by your crews, customer reviews and testimonials captured by your office, your services list, your service area, and your business contact info. You toggle which photos and reviews are visible — the site only shows what you approve.

Is this a drag-and-drop website builder?

No. Your site is a polished template you brand with your logo, primary and secondary colors, and services list. It's built for landscape companies who need a professional marketing site without spending hours in a page builder. If you need a full CMS, this isn't a Wix or Squarespace replacement — but for the marketing pages a landscape company actually needs, it's everything.

How long does it take to publish?

Minutes. Open the Marketing → Website screen in your RootControl dashboard, pick your colors, confirm your services list, choose which photos and reviews to feature, and hit Publish. The site is live on your subdomain instantly. Pointing a custom domain takes a DNS update — usually under an hour to propagate.

What if I already have a website?

Keep it. Your RootControl site is yours to use, ignore, or run alongside what you have. Some shops use it as their main site and cancel the WordPress bill; others run it as a secondary landing page or a fallback. There's no requirement to switch.

Get Started

See your site go live in 90 seconds

30-minute walkthrough — we'll spin up a sample site against your brand, point it at a test domain, and show you what your published version would look like.

Book a Demo See Pricing