Describe the job in plain English — or drop a site photo — and RootControl returns a priced estimate in seconds. AI scrubs every draft for margin and coverage gaps before you hit send. Customers sign in their portal. The week between "interested" and "started" goes away.
Three patterns repeat across every shop that hits a growth ceiling — and all three trace back to how long the estimate takes to write, how clean it is when it goes out, and how easy it is for the customer to say yes.
Site visit, notes on a clipboard, drive back, retype into the spreadsheet, hunt for line items, build the PDF, email it out. The owner does ten estimates a week — that's a day and a half lost before any work happens.
The crew leader who built the estimate didn't realize mulch jumped 18% last month. Or the line was priced from a stale catalog. By the time payroll runs, the job's underwater and nobody knows why.
You sent the proposal. They opened it. Then the docusign tab got buried. Three more emails, a phone call, a "let me check with my husband." The week goes by and the work never starts.
One workflow. The AI assists at every step, but you decide what goes out the door.
Type a free-text description ("fall cleanup, leaf removal, two yards of mulch, prune three boxwoods") or upload a site photo and let the AI read the work off the image. For larger jobs, sketch the zones — Zone AI converts them into measurement-priced polygons mapped against your catalog.
Line items, quantities, units, and rates pulled from your configured services. The AI matches your terminology and your pricing — it's not making up market rates. You edit anything you want before moving on.
Margin checks against your target bands, coverage checks against typical service bundles for the property type, consistency checks for duplicate or wrong-unit lines, and AI upsell suggestions the customer would likely accept. Every flag is a suggestion — keep what you want, dismiss the rest.
The proposal lands in the customer's Client Hub via a no-login magic link. SVG signature captured in-browser, OTP-verified, IP and timestamp packaged as the audit trail. The signed PDF flows back to your office automatically — and the job's ready to schedule.
Some jobs you can describe in a sentence. Others want a photo. Big design jobs want a sketch. Use whichever fits — the output's the same.
Type the scope the way you'd say it on a site visit. The AI pulls matching line items from your catalog and quantifies what it can infer ("two cubic yards of mulch" → 2 yd of your configured mulch SKU at your rate).
Drop a photo of the property — front yard, problem area, design plan. The AI reads visible work (overgrown beds, leaf coverage, lawn condition, design elements) and proposes priced lines you can accept or refine.
Draw or upload a rough zone sketch — sod, beds, mulch, turf. Zone AI converts it to measurement-priced polygons against your area-rate catalog. The hour you'd spend in a CAD tool collapses to a couple of taps.
Six tools, one workflow. Built to take the 90-minute estimate down to ten — without sacrificing margin or polish.
Free-text description in, priced line items out — pulled from your catalog at your rates.
Drop a photo, get a draft. The AI reads visible work — bed condition, overgrowth, design features — and proposes lines to match.
Sketches and design files become measurement-priced zones. The AI does the polygon math; you keep the catalog rates.
Every draft gets reviewed before send. Margin gaps, coverage gaps, consistency issues, and upsell candidates — flagged but never auto-applied.
Customer-friendly add-ons surfaced from property history and seasonal patterns — the ones likely to land, not generic upsells.
No docusign tab, no email chain. Proposals land in the customer's Hub and get signed in-browser with a full audit trail.
Every estimate gets a pass before it goes out. The scrubber surfaces issues, ranks them, and explains each one in plain English. Nothing is auto-applied — every flag is a suggestion you accept or dismiss.
The scrubber augments judgement; it doesn't replace it. Owners and senior estimators keep the final call on every line that goes to a customer.
30-minute walkthrough — bring a recent property and a real description. We'll build the estimate live and show you what the scrubber would have caught.